They spend just about every waking moment hunting or planning their next trip, and nothing short of the grim reaper could keep them out of the field. They're our kind of crazy, and that's why they make Badlands part of every hunt.

What sets Badlands' pros apart though, is that they're more than ambassadors. They're our eyes and ears to our customers across the country, and a crucial part of our design and testing process. When they pass along an idea or say something needs to change, we listen, and then we get to work. And they're the first people to tell us when we're hitting — or missing — the mark. And that's what makes them family, too.